Most insurance ads fail not because the offer is bad, but because the messaging, targeting, and conversion path don’t align with buyer intent. Many campaigns chase broad audiences, rely on generic value statements, and lead prospects to slow or confusing landing pages. To avoid wasted spend, focus on high-intent keywords, clear benefit-driven messaging, fast mobile-optimized pages, and strong trust elements like reviews and proof of results. When clarity, targeting, and credibility match, ROI increases consistently.