Ingredient Highlight: What Makes Madecassoside So Popular in Korea? When it comes to skincare, South Korea has long been considered the trendsetter for innovations, unique ingredients, and holistic routines. From sheet masks to snail mucin, many of the most beloved products in global beauty have their roots in Korean skincare. Among these celebrated discoveries is Madecassoside, a compound derived from Centella Asiatica, a medicinal herb that has been most overhyped skincare ingredients treasured in Asia for centuries. While some ingredients rise and fall in popularity, Madecassoside has continued to earn respect from dermatologists, beauty editors, and everyday skincare enthusiasts alike. But what makes this ingredient so special, and why has it become a household name in Korea and beyond?
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